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Kelloggs is using rejected cornflakes to make beer in an effort to cut down on food waste

1.5k comments
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level 1
6.3k points11 days ago

opens beer

The most important meal of the day!

level 2
1.4k points10 days ago

servin' it up, Gary's way

level 3
466 points10 days ago

馃あ

level 4
399 points10 days ago

BLEH

level 5
174 points10 days ago

echoes

level 6
86 points10 days ago

ACT 3: THREE FREEZE

level 7

S H I T

level 8
45 points10 days ago

HE鈥橲 NOW WITHIN 10 METRE RANGE

level 9

I'M DONE PROTECTING.MISSION FUCKING ACCOMPLISHED

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level 7
12 points10 days ago

LETS KILL DA HOE

level 8

BIIIIllllCHl

level 6

What is it Peterson?

level 7
30 points10 days ago

I'm not sure, I feel... A disturbance.

level 6
8 points10 days ago

What is it Johnson?

I don鈥檛 know! I feel... a disturbance...

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level 3

Bop!

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level 2

"How's that Kellogg's beer taste?"

"I'm DR-R-RUNK!"

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level 2
64 points10 days ago

Get toasted with some liquid bread for breakfast.

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level 1
9.4k points11 days ago

How bad must a cornflake be to get rejected. The poor thing 馃槬

level 2
5.0k points11 days ago

The amount of food rejected based on appearance alone is actually quite mind boggling, in which it is still perfectly safe to consume.

Especially for fruits and vegetables.

level 3

And now because that's kinda depressing, a related somewhat heartwarming story

I live in a state with a LOT of local farms, thing is many of them are organic and stuff, so they actually produce more "rejects" than non-organic farms. i used to volunteer at a senior center kitchen, and the biggest thing we did on a day to day basis is we would make healthy prepackaged meals to deliver to elderly and disabled folks who otherwise would have a difficult time feeding themselves, thing is we were a totally non profit, donations only type thing, so these meals were made on a pretty tight budget, my chefs (bless his heart) solution? He talked to a bunch of local farmers about taking the rejects off their hands for a discount, turns out pretty much all the farmers didnt even bother harvesting the rejects, and my chef struck the same deal with all of them, if we pick them we can have them for free, so every year after harvest season my chef got together a bunch of volunteers to go out and pick the rejects, solving both the problems of unsellable produce and starving elders.

level 4

That's a wonderful idea. You're doing great work!

level 5
348 points10 days ago

Honestly, it's one that should be expanded. And right now, we don't need a fancy nonprofit company to organize this. Imagine an app that lets farmers put their rejects on "sale" for free or whatever cheap offers it is, e.g. take what you can harvest, and the other end users are charity volunteers, workers, etc. A simple map, with a list of search options, filters, and messaging system.

level 6

There's an business that sells "ugly" produce, I saw it on Facebook but I forgot the name, and someone commented saying something like they can buy it from the dollar store for cheap.

level 7

There's a product like that at my local walmart, forget the name but it has cartoons of fruit with messed up teeth on the package.

level 8
36 points10 days ago

That's fruitist.

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level 7
46 points10 days ago
level 8

Cool site, I wish them success. California based and doesn't yet deliver to Colorado. Hopefully they can expand to the east more. Any idea on how much it costs?

level 9

I have them in Chicago. It's really cheap. Cheaper than buying produce. We get a roughly 10 lb box every week for under $20

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level 6

I don't know if this is still the case, but only a couple of years ago App Store rules would require such an app to be rejected if it allows sales/classifieds. Apps may only contain a discrete amount of fixed value items for sale (for example "pay exactly $10 for 10 billion gamecoins").

I worked on a charity-oriented app for my employer which required variable amount classifieds to function and Apple refused to allow it.

level 7
28 points10 days ago

Doesn't have to be an app, just make it a mobile-friendly website.

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level 5

It gives you the warm fuzzies and it actually fixes a couple problems, I love warm fuzzies that actually work.

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level 4

That鈥檚 literally gleaning. It used to be commonplace until industrialized farming squeezed out your friendly, neighbor farmer. Lots of rural communities in America still practice this. Farmers are otherwise left with rotting vegetables in their fields.

level 5
26 points10 days ago

And some farmers can't even let people pick for free because of insurance concerns.

level 6

That鈥檚 part of the industrialization of farming that I鈥檓 referring to. It鈥檚 a shame.

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level 5

My entire state is a rural community so it kinda works out XD

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level 4

Such a ridiculous idea, rejecting a fruit or vegetable by looks. I've spent years teaching my kids to pick produce, and I've never once referenced shape. Smell, feel, color...Not shape. Shape is an accident.

level 5

And yet, if you were in a grocery store and you were looking at let's say cucumbers, and all of them were big, juicy looking, and a vibrant green, except one that looked like a warty grinch dick, which one would you choose?

You may say that you would at least consider the warty grinch dick, but most shoppers wouldnt even look at it

level 6
22 points10 days ago

Also, if you're going to a store you won't see the rejects so it's never been something to choose between. They're all "attractive".

level 7

That's what I'm saying, if the rejects did go to stores they wouldnt sell, which is why a lot of "reject" food gets wasted

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level 6

How to choose a cucumber:

Size. Big is bad, as with any other gourd or squash. Do you want a mouthful of giant seeds? No.

Color. Is it dark green across 2/3s of it's surface area? If it's got a pale patch on the bottom, that's fine, but it should have gotten plenty of light.

Is it firm? A squeeze should be strongly resisted. If you squeeze a cucumber and it smushes, it's rotten.

Smell. Cucumbers should have a neutral, green smell. Anything else is a sign of rot.

Warty is meaningless. Pickles are almost always warty. I'd buy two or three of those before I'd buy one beautiful mega-cuke, that'd be bound to have inch long seeds and no flavor.

level 7

And you know all that because your educated about your produce, as everybody should be, but the reality is your average grocery shopper is not. Like at all, most of them go for the prettiest, and thus, that's what the grocery stores sells. They're businesses just like any other, their main goal is maximize profit

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level 5
15 points10 days ago

For large commercial farms, the ugly looking produce is often sent elsewhere for further processing. Usually made into juice, ground into pulp like for fruit roll up or as a filler for something else like fruit bars. A pretty common example is the bags of "baby carrots" they sell to kids. They take the big ugly carrots and shave off the outside so they look nice and uniform, and bite sized. The baby carrots became so popular that farmers now grow special baby carrots that are naturally sweeter and brighter orange on the inside to appeal to kids.

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level 3
470 points11 days ago

Bananas get rejected if they have too shallow of an angle... madness

level 4

I've seen a few straight bananas in my day

level 5
154 points11 days ago

and lived to tell the tale

level 6
48 points11 days ago

I wonder if you can get that special k therapy for the PTSD

level 7

I had it for depression and anxiety

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level 6

the secret I have learned, 'till then it will burn inside of me

level 6

I recently learned from a girl that the majority of men's peens have a curve in them. whether extreme or slight. Mine is straight so I had no idea.

level 7

Mine actually corkscrews. If I could lay it out straight it would be like 12"-16", but because of the my extreme curve it's like 3" long by 8" wide. Like a few cans of tuna.

level 8

Are you a duck?

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level 4
9 points10 days ago

Something so psychological with me and watermelons, I wonder why I keep passing Big Bold Watermelons.

level 4

I once saw a banana with a backwards angle.

level 5

If you tape a banana peel over a splinter, the enzymes help the splinter work its way out of your skin (and also heal the wound).


I'm a Bot bleep bloop | Unsubscribe | 馃崒

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level 4
5 points10 days ago

Heterophobic agenda.

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level 3

My local frys has a section for half price produce that didnt make the cut visually. Nothing wrong with it! Cheap bananas

level 4
17 points10 days ago

Fry's sells produce?

level 5
28 points10 days ago

Fry's was a grocery store first. Then the owner's sons sold the brand to the company that also owns Kroger, and they used to money to start Fry's Electronics. Really similar logos to this day.

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level 5

Yep where I live there is Frys Electronics and Frys Grocer, separate entities afaik. Frys Grocer is part of Kroger.

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level 4

We get straight and mixed bags of blemished produce for $1 at my Kroger. Sometimes you can't even tell what's supposed to be wrong with it. Savings can be huge I got $7.50 worth of pomegranate for $1 a few days ago.

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level 3

Baby carrots were invented specifically because people wouldn't buy crooked but completely edible carrots. Shave them down, call them baby carrots, problem solved.

level 4
48 points10 days ago

Wait, baby carrots are just carved down from full size carrots?

This is one of those moments for me. Where you realize a completely obvious fact that you missed for the last 20 years

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level 3

One thing I liked about a grocery store I used to work at; Cartons of eggs that have 1 or 2 that are damaged were given to our chinese food department. Used 11 out of the 12 rather than throwing them all away.

Edit: Also our bakery would give 'old' bread to a local food shelter. But yeah, loooot of produce was trashed.

level 4
14 points11 days ago

Because Chinese don鈥檛 waste anything. Fish bone and skin will also be fried and eaten

level 5

Very true. Not much could make the cooks mad, but you waste food and the fury of a tiny and very broken english speaking man is cast upon you.

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level 3

I worked in produce and it was crazy how much we were told to throw out because of it's appearance. Luckily we were able to give our in-house made foods some of the stuff but we still threw out a ton. I understand if they're overlyripe or starting to mold obviously but a slight wrinkle won't hurt anybody.

level 4
Comment deleted by user11 days ago
level 5
22 points10 days agoedited 10 days ago

Can we talk more about apples in smoothies

Edit to add: this has no relevance but Intuit QuickBooks has made Danny DeVito their new spokesman and now I want to do the accounting for small businesses

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level 3

I volunteer at a place that receives food donations. We get far more than we can use. With donuts I suck out the filing and toss the husk.

level 4
48 points11 days ago

I'm imagining you sitting on a throne with beggars in front of you as you toss down the drained donuts to the masses.

level 5
17 points10 days ago

OP is hedonism bot from Futurama

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level 5

"OUR BENEVOLENT DONUT KING!"

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level 4

Do you also take all the muffin tops?

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level 3
14 points10 days ago

There is a startup that sells that kind of produce for cheaper, called Imperfect Produce.

level 4

In Portugal we call it Ugly Fruit. They are these boxes filled with fruits and vegetables that didn't make the cut to be on a supermarket shelf and instead they bundle them up in all sorts of varieties each week. A huge box big enough for a week's produce of a family for 7$ or there about. It's phenomenal.

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level 3

Last week tonight did a segment on it.

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level 3
139 points11 days ago

And then they went on to sell their cereal as an anti-masturbatory aid.

level 4
43 points10 days ago

I was gonna make a joke about frosted flakes but excuse me what the fuck?

level 5
57 points10 days ago

Kellogg didn't want people flogging their nogs

level 6

Wasn't he also into enemas and weird shit like that?

level 7
6 points10 days ago

Probably, but those aren't so much weird as an enjoyable and healthy family activity.

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level 6

He personally abstained from it, and never consummated his marriage (and may have actually spent his honeymoon working on one of his anti-sex books).

Oh my.

level 7

I think the dude was just deep in the closet.

level 6

Jesus that last paragraph.

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level 5
14 points10 days ago

Circumcision and applying Carbolic acid to the clitoris where the main "Rehabilitation" procedures he promoted.

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level 3

Corn flakes were a mistake. - Miyazaki

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level 2
45 points10 days ago

My home town has a frozen pizza factory.

We used to get cases of frozen pizza rejects for $2. 鈥攂ox damaged, too much toppings, no enough toppings, Not enough of a particular topping, toppings slide to one side, crust too thick, crust too thin.

Kept me alive through college

level 3
20 points10 days ago

It's all great until you buy a case of "Oops All Crust"

level 4
10 points10 days ago

Not super picky in college. Beat the other choices. $2/ 10 pizzas - risk was worth it

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level 3
11 points10 days ago

Pizza beer?! We could be rich

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level 3

Too much toppings sounds like a treasure find for $2/pizza

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level 2

Brown.

level 3
30 points11 days ago

They prefer the term extra toasty

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level 4

At first I was like, they're overplaying it. Then I saw the picture and was like, "A WHOLE FUCKING MALL!?!"

level 4

This is janitorism.

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level 2
13 points11 days ago

Dont feel bad! It鈥檚 still going in our body ... this time is gonna pack an alcoholic punch!!

level 3
9 points11 days ago

Now alcoholics can start their day the right way!

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level 2

They have a higher calling now.

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level 1
3.2k points11 days ago

100 years from now: TIL Kellogg's used to make cereal.

level 2

!RemindMe 100 years

level 3
166 points11 days ago

I鈥檓 here to remind you

level 4
71 points10 days ago

There was always something there to remind me.

level 5

As comments fall, I pass the sub where we would post at night...

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level 3
29 points10 days ago

In 100 years they鈥檒l be Kegllogs

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level 3

I will be messaging you on 2118-12-07 02:23:02 UTC to remind you of this link.

CLICK THIS LINK to send a PM to also be reminded and to reduce spam.

Parent commenter can delete this message to hide from others.


FAQsCustomYour RemindersFeedbackCodeBrowser Extensions

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level 2

100 years ago. Kelloggs advocate circumcision to discourage masturbation. They also make cereal... to discourage sex...somehow?

https://en.wikipedia.org/wiki/John_Harvey_Kellogg

level 3
92 points10 days ago

Kellogg was kind of a weird guy. He also gave himself daily yogurt enemas. Here's an episode from the awesome podcast Sawbones all about him!

level 4

Wow, I would call this hypocritical but I imagine the prostate hadn't been invented yet.

level 4

I know a guy who gets daily "yogurt enemas" too

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level 3

Apparently eating bland foods made one more virtuous...

I will never understand self imposed misery.

level 4

I don't know about virtuous, but the British did manage to conquer 25% of the world.

level 5

To escape from bland food

level 6

English food isn't even that bland. That stereotype comes from ww2 when there was rationing.

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level 3
12 points10 days ago

Flavor will only invigorate the lust. See: Cinnamon Girl, Sugar Pie Honey Bunch, and Sweet Potato Pie.

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level 2
144 points11 days ago

Long ago CornFlakes were made to stave off horniness so the irony of making alcohol with them is .... well... grrrrreat.

level 3
19 points10 days ago

Kellogg also adopted children and mutilated their genitals so they would not touch themselves

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level 3

I heard this about gram crackers, not sure how true either is

level 4

If you subsist on a monodiet and lack micronutrients long enough, you'll be a lot less frisky when you're dead.

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level 4

Kellogg was basically a monster

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level 1
2.5k points11 days ago

They鈥檙e grrrrrrrrrrrrrrrain alcohol.

level 2

Let鈥檚 get drrrrrrrrrrunk!

level 3
141 points11 days ago

Inebriate me, Cap'n!

level 4
37 points10 days ago

Silly rabbit!

Malt whiskey is for kids!

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level 2

Philly's fans call it riot punch!

level 3

Top it off with some Fight Milk.

level 4
11 points10 days ago

For bodyguards by bodyguards

Ca-caw!

level 5

What up!馃憪

level 3
level 2
11 points10 days ago

We aren't using our grain alcohol on your goddamn bug bites!

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level 1
769 points11 days ago

'Rejected cornflake' .. It sounds good. I'm gonna make that my new insult

level 2
58 points11 days ago
level 3

Here's a sneak peek of /r/rareinsults using the top posts of all time!

#1: Potassium filled cunt | 25 comments
#2: shut up | 31 comments
#3: found on r/murdedbywords thought it belonged | 16 comments


I'm a bot, beep boop | Downvote to remove | Contact ^^me | ^^Info | ^^Opt-out

level 4
26 points10 days ago

#2 is way more intense than the title suggested

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level 2
59 points11 days ago

My girlfriend called me an "expired coupon" as an insult. 馃槶

level 3

Damn, that鈥檚 a good one.

Implies you were already discounted goods, then calls you irrelevant lol

level 3

Gus, stop being an expired coupon.

level 2
138 points11 days ago

Except now they have a purpose, which is more than can be said of a lot of people.

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level 2

Band name. Totally a band name.

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level 2

Or a default Xbox live name:

RejectedCornflake30917

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level 1
196 points11 days ago

Lots of cereal companies sell rejected cereal to farmers, cows love that shit.

level 2

Picturing a one-panel editorial comic:
Farmer serving a cow a bowl of cereal
Cow looks disappointed
"no milk?"

level 3
10 points10 days ago

Whatever happened to u/awildsketchappeared?

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level 1

Beerios.

level 2

"beereal" has become a running joke amongst my friends. about half of us have tried it and swear it's not that bad, and the other half think we're fucking morons

level 3

Yours is better.

Let's be real.

level 4

Let's beerereal

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level 3
11 points10 days ago

I had a beer float with a stout. Was OK except the ice cream turned the beer super, super foamy. I can't imagine what type of bear would work with cereal.

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level 2
23 points10 days ago

Cap'n Drunk

level 2
13 points11 days ago

鈥淭hose aren鈥檛 Os!鈥

level 2

Kellager.

level 2
8 points10 days ago

Special Keg

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level 1

Grrrreat now I can pour cornflake flavoured beer over my bowl of cornflakes in the morning

level 2
18 points10 days ago

I actually tried this in my bachelor days. IPA鈥檚 go great with cornflakes.

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level 2

I'm 100% certain this would be awful and I 100% want to try it

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level 1

Rejected Corn Flakes should be sold as Corn Flukes.

level 2

Found the marketing guy.

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level 1

I鈥檓 not sure WK Kellogg would approve

level 2
174 points11 days ago

well he's dead ( 汀掳 蜏蕱 汀掳)

level 3

Eternal champion of No-nut November.

level 4
18 points11 days ago

what month is it?

level 5
43 points11 days ago

November 36th. Kellogg loves NNN

level 4
20 points11 days agoedited 11 days ago

Didn't he invent some kind of masturbation therapy?

Edit: it was the other way around. What an asshole.

level 5
Comment deleted by user10 days ago
level 6

It's true. I go into a absolute rampage when my tongue goes near the powerful overwhelming flavor of cool ranch doritos. When my girlfriend takes me to the store she starts sobbing when she catches me staring sorrowfully at the chip isle. I just crave, no need, that extreme ranch flavor. Once she tried pulling me away and I punched her in the face at Piggly Wiggly and masturbated in the aisle. Noone will keep the extreme flavor from me. I am King Dorito, there is no God.

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level 5

There was a movie about him with Anthony Hopkins, don鈥檛 remember the name of it but I liked it.

level 6
5 points10 days ago

It was called The Road to Wellville...strange movie but I actually liked it a lot too.

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level 3
5 points11 days ago

I also choose this guy's dead WK Kellogg

level 2

I'm not sure he'd approve of people eating his masturbation repellent, either.

level 3

That's what they were meant for. The belief was that spicy, flavorful food got the blood flowing and provoked an emotional response. Sometimes that emotional response is lust. Just to be safe, he started the "no flavor diet".

level 4

He stuffed mattresses with them before they were consumed, so there would be telltale sounds to cranking one out.

level 2
29 points10 days ago

Corn flakes were intentionally bland, to prevent masturbation. Then after he dies, Kellogg's adds sugar to the corn flakes! And now they make beer.

level 3

One of his farms was turned into CalPoly Pomona College and im sure 98% of the people there masturbate.

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level 2

He's dead, Jim.

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level 1

Weird flakes, but okay.

level 2

Oh shit yes.

level 2

Thread's over. Pack it up everyone. Good game.

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level 2

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level 1
76 points11 days ago

I always thought breakfast could use a beer

level 2

Beer is a traditional breakfast drink, mind it was usually at least partially watered down...source

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level 2
10 points10 days ago

It's called Guinness Draft, and is best served with eggs, bangers and mash.

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level 1

"As long as you don't jerk off with it, its fair game." - Mr. Kellogg's

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level 1

Making beer for the good of the planet, truly a cause for celebration.

level 1
Comment deleted by user10 days ago
level 2

They think pot is bad but alcohol is OK

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level 1

I'm DRRRRRRRRRRRRRRUNK!

level 1

What the fuck is a rejected cornflake?

level 2
36 points11 days ago

A corn flake that doesn't qualify as a flake, I imagine. So, a corn clump.

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level 2
10 points10 days ago

Broken, discolored, overcooked, wrong shape or size. Just things that don't look correct and would give a bad impression of the brand.

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level 1
21 points11 days ago

/r/beer already hates it because a big company made it

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level 1
Comment deleted by user11 days ago
level 2
51 points11 days ago

Turning waste into revenue streams is a surefire way to keep the company's interest.

Like gasoline and whey protein. They went from being garbage that was burned off/sprayed onto the lawn to multi million dollar industries

level 3
6 points10 days ago

I work in fitness and the whole story of whey going from garbage to best thing ever is hilarious. Chicken wings are another example, they used to be cut off and thrown in the trash.

level 2

It's still less waste so who gives a shit if they make money off of it? Isn't that their job as a business?

level 3

Reject foods are still animal feed quality. Human standards are rather high and pig feed standards are extraordinarily low.

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level 2
Comment deleted by user10 days ago

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level 1

Cornflakes were originally invented to stop people from masturbating. Imagine the look on the guys face if he knew it was now being used to make beer

level 1

They could create clean energy by attaching a generator to John Harvey Kellogg's corpse. Probably spinning in its grave at approximately Mach 12.

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